How to Start a Dropshipping Business (2023)

Illustration of dropshipping business

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Dropshipping is one of the most popular and profitable business models of the last decade. And for good reason! Dropshipping allows you to start an online store and sell products without having to handle any inventory or handle shipping and fulfillment yourself.

Why you should start a dropshipping business


  • Low start-up costs: Dropshipping is a great business model for those who want to start an online store without having to invest a lot of money. All you need to get started is a website and a payment processor, which can be set up for a few hundred dollars. Compare this to a traditional brick and mortar store, where you have to pay for rent, utilities, inventory, and employees, and it’s easy to see why dropshipping is so appealing to many entrepreneurs.


  • Flexibility: With dropshipping, you can run your business from anywhere in the world as long as you have an internet connection. This means that you can travel, take time off, or even move to a new country without having to worry about your business.


  • No inventory management: One of the biggest advantages of dropshipping is that you don’t have to manage any inventory. Your supplier takes care of that for you, which frees up a lot of time and eliminates the risk of overstocking or understocking your products.


  • Easier to scale: If your dropshipping business starts to take off, it’s easier to scale than a traditional business. All you have to do is add more products to your store and start promoting them to your existing customers. You don’t have to worry about finding more storage space, hiring more employees, or dealing with any other scaling challenges that come with a traditional business.


  • More time to focus on marketing: When you’re not dealing with inventory management and shipping, you have more time to focus on what really matters – marketing your products and driving sales. This is where you can really get creative and use all of the tools at your disposal to grow your business, whether that’s SEO, PPC advertising, or social media marketing.

So, what do you need to focus on to get started with dropshipping?

Here are five things you should focus on:

  1. Niche selection: The first step to starting a successful dropshipping business is to choose a niche that you’re passionate about and that has a high demand for products. Make sure to do your research and choose a niche that has a large customer base, low competition, and a good profit margin.

  1. Sourcing: Finding reliable and cost-effective suppliers is essential to the success of your dropshipping business. Look for suppliers that offer high-quality products and fast shipping times.

  1. Marketing: Effective marketing strategies are critical to the success of your dropshipping business. Consider investing in paid advertising, email marketing, and influencer marketing to reach your target audience and drive sales.

  1. Customer Service: Providing excellent customer service is crucial in building a positive reputation and maintaining customer loyalty. Respond to customer inquiries promptly and resolve any issues as soon as possible.

  1. Analytics and Optimization: Continuously monitoring and analyzing the performance of your business is essential to making informed decisions and optimizing your operations. Utilize tools such as Google Analytics and sales data to identify areas for improvement and make data-driven decisions.


By focusing on these five key areas, you can build a successful business and reach your goals. Remember, success in dropshipping takes time, effort, and persistence. But with the right approach and mindset, you can achieve great results and build a successful business.

Where can you find hosting?

When it comes to starting a dropshipping business, choosing the right web hosting provider is crucial for the success of your online store. Here are some of the best web hosting services that you can use for your dropshipping business that offers shipments in the United States:

Shopify: Shopify is one of the most popular e-commerce platforms and is ideal for dropshipping businesses. They offer a range of features, including a built-in payment gateway, easy integration with popular shipping carriers, and 24/7 support.

WooCommerce: WooCommerce is a free and open-source e-commerce plugin for WordPress. It’s a great option for those who are already familiar with WordPress and want more control over their store’s design and functionality. WooCommerce integrates with popular shipping carriers and offers a wide range of customization options.

BigCommerce: BigCommerce is another popular e-commerce platform that offers a range of features, including a built-in payment gateway, easy integration with popular shipping carriers, and 24/7 support.

Bluehost: Bluehost is a web hosting provider that is specifically designed for e-commerce businesses. They offer a range of features, including easy integration with popular shipping carriers and 24/7 support.

In conclusion, when choosing a web hosting provider for your dropshipping business, make sure to choose one that offers easy integration with popular shipping carriers, has a built-in payment gateway, and provides 24/7 support. This will ensure that your online store runs smoothly and efficiently, and that your customers receive their orders on time.

Learn to earn

The average dropshipper can take anywhere from a few hundred dollars a month to a full-time income, depending on the size and success of their business. It’s important to note that dropshipping is a competitive industry, and success largely depends on factors such as product selection, marketing strategies, and customer service.

If you’re interested in learning more and how to succeed in the industry, there are several popular experts and influencers that you can follow. 

Here are a few popular people and their websites that we recommend:

  • Anton Kraly: Anton Kraly is the founder of Drop Ship Lifestyle, a company that specializes in teaching people how to start and run successful dropshipping businesses. He has a popular blog and YouTube channel where he shares tips and strategies for building a successful business.

  • Trey Lewellen: Trey Lewellen is a successful dropshipper and founder of the e-commerce company, Lewellen Group. He shares his experiences and strategies for success through his blog and online courses.


  • KeJuan Whitner: KeJuan Whitner is a successful dropshipper and founder of the e-commerce company, KJ Luxury. He shares his experiences and insights on dropshipping through his blog and social media channels.


  • Andrew Youderian: Andrew Youderian is the founder of eCommerceFuel, a blog, and community dedicated to helping e-commerce entrepreneurs succeed. He shares his experiences and strategies for success in the dropshipping industry through his blog and podcast.

These dropshipping experts and influencers are a great resource for learning more about the industry and developing a successful business. By following their blogs and social media channels, you can gain valuable insights and tips on how to succeed in the competitive world of dropshipping.

What are some of the popular products in dropshipping

There is no one-size-fits-all answer to what the best products to offer as dropshipping in the United States are, as it largely depends on your target market and competition. 

However, here are a few product categories that have been popular and successful for many dropshipping businesses:

  1. Fitness and wellness products: Fitness equipment, healthy snacks, and supplements are always in high demand and can be easily marketed to a wide range of consumers.

  1. Pet products: Pet owners are passionate about their furry friends and are always on the lookout for new and innovative products to make their lives easier. Consider dropshipping pet food, toys, and accessories.

  1. Home and kitchen products: Home and kitchen products, such as cookware, kitchen gadgets, and home décor, are popular and have a wide target market.

  1. Beauty and personal care products: Beauty and personal care products, such as skincare, makeup, and hair care, are popular and have a large target market.

  1. Outdoor gear and accessories: Outdoor enthusiasts are always on the lookout for new gear and accessories, such as camping equipment, hiking gear, and cycling accessories.

Remember, the key to success in dropshipping is to identify a niche market and offer products that are in high demand and not readily available in local stores. 

Research your target market, competition, and product demand to identify the best products to offer in your business.

Starting a dropshipping business can seem overwhelming, but with the right plan and resources, it can be a great way to start an online business with low startup costs.

I made a checklist to follow to help you get started:

  1. Research your target market: Determine the needs, wants, and pain points of your target audience to inform your product selection and marketing strategies.

  2. Select a niche: Identify a niche market to focus on and research potential products to offer.

  3. Find reliable suppliers: Research and vet potential suppliers to ensure that they offer high-quality products, fast shipping times, and competitive prices.

  4. Set up a website: Choose a platform (such as Shopify, WooCommerce, or Magento) to create your website and set up your online store.

  5. Configure payment and shipping options: Set up payment and shipping options, such as PayPal, Stripe, and shipping carriers like UPS, FedEx, and DHL, to ensure that you can efficiently process orders and deliver products to customers.

  6. Establish your brand: Develop your brand identity and create a consistent look and feel for your website and marketing materials.

  7. Launch your marketing campaigns: Develop and launch marketing campaigns, such as paid advertising, email marketing, and influencer marketing, to reach your target audience and drive sales.

  8. Monitor and analyze your results: Continuously monitor and analyze your results, such as website traffic, sales, and customer feedback, to identify areas for improvement and make data-driven decisions.

  9. Optimize your operations: Continuously optimize your operations, such as product selection, marketing strategies, and customer service, to improve the overall performance of your business.


By following this checklist, you can establish a solid foundation for your dropshipping business and increase your chances of success. 

Remember, starting any business takes time, effort, and persistence, but with the right approach and mindset, you can build a successful and profitable online business.

Bruno Langholm

Bruno Langholm

Bruno, the founder of Shape Your Brand, is a seasoned expert in the luxury product industry with a passion for helping startups thrive. Combining professional expertise and self-taught mastery, Bruno has honed his skills in branding, marketing, e-commerce, and web design, making him the perfect mentor for ambitious entrepreneurs. Through Shape Your Brand, he shares actionable advice, insightful strategies, and a touch of humor to keep things lively.

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